NEW DELHI: Online gaming content and advertising have been brought under the purview of the ministry of information and broadcasting, according to a government notification issued on Monday. Thhis assumes significance because online advertising was a largely unregulated space until now.
In an amendment to the Government of India (Allocation of Business) Rules, the subjects ‘films’ and ‘audio-visual programmes/content’ made available by online content providers/publishers and online advertisements have been allocated to the I&B ministry.
“This will lead to coverage of online gaming content and online advertising. This covers all online advertising. We can amend the Information Technology Rules now,” an official said. tnn